Promote The Dog Sitter

And Other Principles for Leading During Disasters

A transformative guide for aspiring crisis leaders revealing ten proven principles for decisive action and dynamic leadership during  disasters.

About the Book

In Promote the Dog Sitter: And Other Principles for Leading During Disasters, award-winning author Ed Conley offers a path to crisis leadership based on lessons drawn from his sweeping experience in the disaster zone.

With stories that span the globe, Ed takes the reader on a journey that incorporates firsthand accounts of leadership in action. From cities to rural communities, Indian reservations and remote islands, Ed describes how crisis leaders excel and fail, and why.

Featuring a FEMA insider peek into the disaster world, Promote the Dog Sitter covers the full spectrum of crises. Hurricanes, terrorist attacks, floods, tornadoes, public health emergencies, earthquakes, school shootings and wildfires–the author has faced them all.


Embraced by readers worldwide, Promote The Dog Sitter has been praised as “inspiring” and a “valuable contribution to the crisis leadership bookshelf,” with endorsements from seasoned professionals, established experts, and industry thought leaders to emergency management newcomers and students entering the field.

But don’t mistake Promote the Dog Sitter for a dry textbook. It’s been called “engaging,” with “wonderful stories told in conversational style,” and “reads like fiction but every word is true.”  

Eager and willing to step up when chaos emerges? Ready to be the type of person communities count on when adversity strikes? Promote the Dog Sitter chronicles lessons from real world events, helping aspiring leaders exercise their potential and make a positive difference in the lives of others.

 Chapter by chapter, the book shares ten disaster leadership principles:

Chapter One, Show Up:

Immerse yourself in the emergency. Your legacy depends on it. 

Chapter Two, Step Up:

Never underestimate the potential of a can-do mindset. 

Chapter Three, Think in Threes:

Master this simple yet powerful organizational tool and turn chaos into opportunity.

Chapter Four, Own It:

Create action-oriented, collaborative response teams by fostering accountability and embracing responsibility. But a warning, this takes courage. 

Chapter Five, Promote The Dog Sitter:

Disaster leadership demands ingenuity, flexibility, and a sharp mind. Learn seven ways to become an independent thinker. Plus, discover the memorable story that inspired the book’s title. 

Chapter Six, Be Willing:

An inspired vision for overcoming adversity combined with perseverance and authentic hope can lead to remarkable accomplishments. Learn to mobilize the power of your will. 

Chapter Seven, Facing Failure:

Bounce back from inevitable mistakes and setbacks. Remember, you’re not in the failure business–you’re in the comeback business. 

Chapter Eight, Talk Straight:

Information during a crisis is as important as food, water, and shelter. Yet many crisis leaders mismanage public information efforts. Here’s how great leaders communicate with disaster-impacted communities. Also, why “panic” is the most misused word in emergency management. 

Chapter Nine, Follow Up:

Demonstrate integrity by being consistent in your thoughts, words, and actions.

 Chapter Ten, Come Home:

Make your well-being priority number one. You can’t take care of others if you don’t take care of yourself.  

“After three decades on the front lines of disasters, natural and manmade. Ed Conley has written an anecdote-studded guide to addressing ‘all-hazard’ emergencies in the future. It can be read for pleasure but makes an excellent primer for anyone in the emergency management field.”

— John N. Maclean, author of Fire on the Mountain and other books

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Readers are saying


Show Up!

Leadership, not management! This is what Ed's book brought forth to me. Show up, act, decide, and take risks from the smallest situations in life and family, to the stressful atmosphere of responding in a disaster situation. Ed's writing style and many examples serve to remind the reader of many situations in his or her life when it is important to just show up. Having worked for FEMA for 14 years beginning in Colorado where I met Ed for the first time, I can now attest that his words put into this readable style, confirms my experience in showing up on disasters for FEMA. For life or emergency management response, this is the book.

Great Insight & Tips for Those Interested in Emergency Services

Full of interesting and helpful insight into a career in emergency services and/or first responders. Love the examples of how a career in this field starts out, what the right personality is for this type of work, what to look out for and what makes a person great. Also, the focus of the book keeps on doing things in threes. Terrific tip for everyone in all areas of life. Your book, Promote the Dog Sitter, will make emergency workers come up to speed quicker. Once they read it, they will understand how they can quickly and efficiently get started making a difference during a major disaster and when they may need to pivot. Thanks, Ed Conley, for exposing the rest of us to the inside of emergency services. I'd like to see your book in all the high schools and colleges in the career section.

A Handbook For Real Life

This wonderful book provides a framework for showing up through hard times in a way you can be proud of. I thoroughly enjoyed reading every chapter of this book. Ed Conley is warm and uncommonly authentic throughout as he distills his hard-won wisdom from three decades of working with FEMA. He shares how he continues to focus on the resiliency and strength of people through the most horrific circumstances. Heroes are not born, they are big-hearted people who are prepared to work and willing to learn. This book will leave you more prepared to navigate all of life with more grace & grit.

PROMOTE THE DOG SITTER CAN BE FOUND IN LIBRARIES WORLDWIDE

  • Black Gold Cooperative Library System, California

  • Arapahoe Community College Library, Colorado

  • Saint Louis Public Library, Missouri

  • Meadville Public Library, Pennsylvania

  • My Mom’s Bookshelf (literally, my mom), Montana

  • 9/11 Memorial & Museum, New York

  • OCLC WorldCat Knowledge Base, Ohio

  • Pasco County Libraries, Florida

  • Spokane Public Library, Washington

  • Sno-Isle Libraries, Washington 

  • TAFE New South Wales Libraries, Strathfield, NSW, Australia

  • The Ebook Library, Claremont, Western Australia, Australia

  • Interdisciplinary Center, Herzliya, Israel

  • Chillin’s Library, Thailand

  • Queen Mary University of London, United Kingdom

  • Askews and Holts Library, Lancashire, United Kingdom

  • University of Manchester Library, Manchester, United Kingdom

More Reviews


“Ed, your book was (so) good that after starting the Kindle edition I felt I needed to have my own physical copy. I think I know what my Christmas gift is going to be for my Denver emergency manager peers.”

-Loaitza Anais Esquilin Garcia

“Amazingly Awesome."

-Ambassador Dr. Jacqueline McBride-Jones

“This book should be on every leader’s bookshelf, whether they are in the disaster response business, an elected official, or a leader in any type of organization.”

-Jim Chesnutt, Founder ClarBright LLC

“So far everyone I have referred this book to has found it incredibly insightful in the field of disaster management, but perhaps more importantly LEADERSHIP!”

-Brian McGuire, Author and Advocate for the SOcCal Ride for Parkinson’s

COMING in 2025, Ed’s Next Book

Thirty Years in Eye of the Storm

Fall 2025